General Electric Brazil, in a partnership with TV Cultura, brought the beloved characters from the 90's, Tíbio and Perônio, back to life as GE's Science Experts. The duo's mission was to showcase the projects and technologies that the company developed in Brazil for the Rio 2016 Olympic and Paralympic Games in their fun, light-hearted way. 

This social media based campaign consisted of a web series on Youtube and Facebook with 5 episodes, and an Instagram Takeover, where the scientists would visit the Olympic Venues and explain the technologies featured in each one. 


Client: General Electric Brazil

Ad Agencies: New Vegas (BR), VaynerMedia (US)

New Vegas

CCO: Vinicius Facco

Creative Direction: Felipe Fornari and Vinicius Facco

Creative Team: Marcelo Ferraz, Felipe Fornari, Vinicius Facco and Flávio de Souza

Strategic Planning: Marcelo Ferraz, Vinicius Facco

Executive Production: Danielle Tubino

Movie Producer: Bandits Films

Scene Directors: Guilherme Pierri and Pedro Metz

Photography: Marcelo Nunes

Art Direction: Marcelo Ferraz and Nina Moraes

Post Production: Átomo

Sound Production: Croácia


Creative Team: Alex Mulhearn, Michael Abdul-Qawi and Meghan Beretta

Account Coordinators: Brandon Resnick and Juliana Biasi

Executive Producer: Sacha Thompson 

Using Format