Slow Cow is a relaxing drink originally made in Canada. It has natural ingredients and it's sugar free. The whole concept of their mascot is to be opposed to what Red Bull is. It's supposed to be drank at times where you need to be focused, but relaxed at the same time.


The brand language on Social Media reflected this state of mind and allowed a lot of different interactions, using pop culture references, memes and jokes in a laidback approach. 

These are some of the Facebook posts I have worked during my time managing the account.

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Using Format